Coventry Building Society Arena launches new identity to spearhead growth

A leading multi-purpose venue in the Midlands has launched a new look and live events proposition as a part of a continued programme of investment.

Coventry Building Society Arena, which is hosts conferences, exhibitions meetings, sport and live entertainment, has launched a new look and identity to spearhead the venue into a new era of growth.

The new identity is being unveiled for the first time at a duo of major conferences and exhibitions – with the new mantra ‘The Best Times are Here’ taking centre stage.

The venue’s refreshed look will be displayed at the PA Show and International Confex, and its new live events proposition CBS Live is debuting at the International Live Music Conference (ILMC).

This has included a redesigned website showcasing the best of what’s coming up at the Arena and guiding visitors through the range of events spaces available, be that for conference, exhibitions or showstopping live entertainment.

It also spotlights the venue’s sustainability strategy, work in the local community and commitment to working with its partners to create the best possible events.

The venue itself has also been given a refreshed makeover in recent weeks, with new signs reflecting the refreshed identity visible throughout its 20,000 sqm of flexible event space.

Coventry Building Society Arena is a nationally renowned centre for conferences, exhibitions and meetings, with the new brand aimed at further enhancing the profile of the venue.

Over the past year improvements have been made throughout the venue, including upgrades to the pillar-free exhibition halls and meetings rooms, while its state-of-the-art £7.5 million Commonwealth Convention Centre is fully operational and will be a centre-piece for the venue in this new era.

CBS Live is a new proposition which has been introduced to highlight Coventry Building Society Arena as a venue of choice for promoters in the Midlands.

It comprises four separate entertainment venues under one roof, including the stadium bowl, the indoor arena, the hall and the auditorium.

The venue is set to host Bryan Adams later this year and last year saw sell-out shows forHarry Styles and the Arctic Monkeys.

Paul Michael, Managing Director at Coventry Building Society Arena, said: “We’re incredibly excited to be able to unveil our new identity, which we believe illustrates everything that makes our venue the perfect destination for sport, business and entertainment.

“‘The Best Times Are Here’ connects everything together and is our mantra; we are confident that the best meetings, exhibitions, conferences, sport events, music and live entertainment is right here at Coventry Building Society Arena.

“CBS Live is the core of our new live events strategy. We have a proud history of hosting incredible live events at the arena. This new proposition aims to build on that success and ultimately bring more live events to the arena throughout the year.

“Whether it is event organisers, delegates, football supporters or music fans, we are striving to provide the best experience and service.

“Over the course of the last year we have set the foundations for our future success and this new identity will spearhead the venue as we continue on this positive upward trajectory.”